Customer led innovation in a small business is an essential ingredient to business success, particularly as these businesses lack access to funds and commercial R&D capabilities. Are you a small business owner ? What is your view ?
In olden times, performing arts had patrons who would support them and invest in their work and their growth. One often hears stories of such artists being referred to as court gems in historical literature.
When applied to business, the term innovation perhaps refers to similar creativity. Innovation fuels the growth engines of business paving ways for companies to grow in predictable and unpredictable manners. Businesses invest significant amounts in research and development looking for newer and better ways to manufacture, provide service and leverage technology towards a better and more consistent customer experience. Indeed, the importance of innovation has never been more relevant than in a pandemic affected environment where businesses have been forced to innovate and adapt with agility to survive.
Innovation at Bakeart has always been customer driven. A small vegan business, Bakeart has grown and expanded its product portfolio on the back of customer demand for all forms of vegan food. This demand has ranged from clean, wholefood plant based staples to plant based artisinal food. The sponsor for innovation in our business has always been the customer. This is relevant because the small home-run business format such as ours relies solely on the customer for both impetus, and capital support. Our recent creative bursts have been requested and fully supported by our own patron “sultans”. Has your food business had similar experiences ? Have you found your patron sultan yet ?